In hockey, there's a funny expression when your teeth get knocked out. Spittin' chiclets. Funny until it happens to you, that is. Unfortunately, it also happens in the middle of an ad career if you don't stay on your skates. Helping folks navigate the messy middle of their advertising careers is why Book Two of the Advertising Survival Guide exists. Well, that and an excuse to share embarrassing true stories masquerading as career mentorship. Puck. Duck. Fuck. That was a close one.
Liftoff and Ascent - Stage One of the Advertising Survival Guide
(If we sell it here, we don’t have to pay Amazon royalties)
A hand-signed, hot-off-the-presses, paperback version of Chew With Your Mind Open, the Advertising Survival Guide featuring vintage CSA Advertising artwork. You'll also get a "Chew-brain" sticker and a debossed hot-pink bracelet.
It's as if the swag wagon hit an oil slick and plowed directly into your mailbox while miraculously causing no damage whatsoever to your book. Offer limited to the United States. International shipping is a nightmare and I'd hate to end up on some God-forsaken "person of interest" list.
WHY I WROTE AN ADVERTISING SURVIVAL GUIDE FOR CREATIVES.
Most people’s parents have nada clue what their spawn is doing in advertising. I was lucky in that regard. I had a father who knew exactly what I was getting myself into. My dad, Guy Day, co-founded Chiat/Day. The quiet partner of the two, he preferred to let the work do the talking. Dad knew all too well what it took to succeed on a high level and the unfortunate tradeoffs many have made to get there. Divorce. Addiction. Damaged personal relationships. Diminished lives outside of the constant grind all in the pursuit of advertising infamy.
But it doesn’t have to be that way.
For over twenty years, my dad was my personal mentor and kept me from squandering real opportunities and missing out on living life. He preached balance and disciplined thinking to me from the very beginning. Anytime I was in an ad jam, I called him and he was quick to talk me off the roof, share insights, and offer sage wisdom that enabled me to look past the drama to the only thing that really matters. The work, and making the best of it no matter what.
My dad was my secret weapon and I kept his tutoring to myself, using it judiciously and to benefit to my own career as a writer, creative director, manager, and finally, a mentor. Such was the advantage to an insider who deeply understood the business and the barriers to doing the best work possible. Ironically, much of what my dad pounded into my skull was counter to the “Chiat/Day and Night” ethos his now world-famous ex-agency was built on.
He taught me priorities, and I’m happily married proof that his guidance made a real difference.
Now I want others to have the same advantages I’ve had. Which is why I wrote Chew With Your Mind Open, an Advertising Survival Guide for Creatives. It’s time I spilled the beans that have contributed to a long career and a happy life, two things our business isn’t necessarily well known for providing its creatives particularly as they reach the latter stages of their careers.
Chew With Your Mind Open shares the kind of guidance that has kept me grounded, driven, and gainfully employed as both a freelancer and a full-timer for longer than I care to admit. But don’t just take my word for it.
Lee Clow, who knew my dad well, was kind enough to write my book’s foreword. Luke Sullivan has read the book and given me a really great quote, guidance and offered an introduction to his publisher. Rick Boyko, former director of the VCU Brand Center, had this to say about CWYMO:
“Of the many books written about advertising few, if any, are as enlightening, entertaining, or filled with insightful stories of what it takes to navigate the advertising business as Cameron Day's. While at Chiat/Day I was fortunate to receive a master class in advertising from Lee Clow, Jay Chiat, and Cameron’s father Guy Day. Given, for you, that opportunity no longer exists, "Chew With Your Mind Open" is the next best thing. Grab it, chew on it, savor it, and wash it down with a large dose of inspiration.”
The first in a series of excerpts from my book, Chew With Your Mind Open, my soon-to-be-published book. Forgive the occasional bumps as I’m still figuring out how to VIDEO edit.
Guy Day, Co-founder of Chiat/Day, my personal mentor and the inspiration for my book. RIP, dad.