WE PUT THE MMMMM IN HUMMUS.
MISSION: Lantana Hummus tasked me with developing a brand voice for them within the context of a website redesign.
INSIGHT: While a dynamic product, Lantana’s voice lacked the dynamic of the brand itself.
SOLUTION: We had fun with the copy, telling the Lantana Hummus story in a way that was as colorful and vibrant as the products they make. I coined the phrase, we put the “Mmmmm” in hummus”, and working in concert with Tandem Design, we incorporated that idea into the website.
EXECUTIONAL NOTE: I began this process by writing a mantra, which was neither asked for or expected. It made a difference. Once embraced by the stakeholders,
the mantra informed the tone of the website. I wrote the site to be as much fun to read as their product is to eat. Well almost.
The tone of the mantra also informed their social media posts.