CHEW WITH YOUR MIND OPEN.

Central Market’s marketing director was a songwriter who loved words, rhythm and the mouthfeel of language.

Frank Hamlin gave me room to create a voice unlike anything else.

A food-obsessed know-it-all, equal parts Frasier Crane and Dr. Seuss.

I loved writing the Central Market campaign. It barely felt like a job.

Every radio session felt like a joyride through the aisles of Central Market.

Click on the bag to hear a sample spot, reimagining "The Night Before Christmas” as a non-secular event.‍ ‍

Heck, even our bags made people want to take flight. Ben Harman was the designer.

When the economy went up in flames, Central Market consolidated its account with H-E-B at The Richards Group.

The damn cheese moved without me.

But the voice never really left me. Chew With Your Mind Open may be the best tagline I ever wrote. I swiped the words back for the title of my first book.

I still remember the first day I stepped foot in their stores, journal in hand.

Still feeling the love.

Don’t be sad that it’s over, Be happy that it happened.

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