When COVID stay-at-home orders hit, opioid overdoses spiked in Franklin County, Ohio.

Something had to be done. Fast.

We took an existing addiction program and gave it a URL nobody could ignore:

FCKADDICTION.com.

Then we put FREE NARCAN messaging where people actually lived.

On free toilet paper.
On pizza delivery boxes.
On fast-food napkins.

The URL didn’t just cut through the shitstorm.

It caused one.

NARCAN orders increased 740%.

Seven-hundred and forty percent.

Total campaign budget?

$20K.

Concerned citizens, of course, outright demanded that FCKADDICTION.com be changed back to FranklinCountyHealthServices.org.

No problem.

Our work was done.