WHAT SOME FOLKS WILL DO FOR A STICKER.

My client needed a static digital banner ad promoting a win a free for one family.

I didn’t like the odds, so I came up with an entire summer tourism campaign based on nostalgic travel stickers that could only be collected two ways.

You got your first sticker, Yellowstone or Bust, in exchange for sharing your email. That was the static banner part of the idea.

The rest of the stickers could only be earned by actually visiting the places featured on each decal.

The Great American Road Trip set set summer tourism records.

And none of it would have happened without a terrific client.

Dianne Shorber, this page is for you.