CHAIOS COLORS Conquer the Beast_ Bold Boardroom Campaign.png
CHAIOS COLORS Conquer the Beast_ Bold Boardroom Campaign.png

SELLING WORK THAT MAKES CLIENTS NERVOUS

$499.00

There's an art to selling work that makes clients nervous.

And no guarantees.

Over the years, I've learned a few things about getting clients to take chances on ideas they might otherwise have rejected.

The trick? Understand what's at stake for them. Give them the confidence to defend the work inside their own organizations. Make them look like heroes for taking the risk.

I'll take you behind the scenes of real assignments for FCKADDICTION.com and Land Rover. The objections. The conversations. The decisions that helped get ambitious work out into the world.

Because coming up with a brave idea is only half the battle.

Getting somebody to buy it is the other half.

There's an art to selling work that makes clients nervous.

And no guarantees.

Over the years, I've learned a few things about getting clients to take chances on ideas they might otherwise have rejected.

The trick? Understand what's at stake for them. Give them the confidence to defend the work inside their own organizations. Make them look like heroes for taking the risk.

I'll take you behind the scenes of real assignments for FCKADDICTION.com and Land Rover. The objections. The conversations. The decisions that helped get ambitious work out into the world.

Because coming up with a brave idea is only half the battle.

Getting somebody to buy it is the other half.