WELL-WRITTEN AND RED

by ALFREDO MARCANTONIO

If you want to feel inspired, envious, and strategically clued into one of the greatest campaigns of all time, and by that I mean ever, this is an absolute must-have.

Written by Alfredo Marcantonio, who began his career on the client side and gravitated over to become one of the finest copywriters of his generation and ultimately rising to the level of Vice Chairman of Abbot Mead Vickers BBDO and Vice President of BBDO Italy, this book is a lover letter to the iconic Economist campaign.

It’s also a primer on how to write with pithy, witty, and concisely. Which makes it invaluable to writers.

One trip through this book and you’ll be in the presence of some of the finest headlines ever written. But what’s equally remarkable is the evolution of the campaign and the details you’ll get from reading the story of this campaign’s evolution.

You’ll learn firsthand how, and why, the campaign changed strategies without ever stepping away from its iconic look iconic red and white.

I was tipped to this book by my buddy, Will Chau, and it was in the mail to me that very day.

Whether you’re a writer, an art director, a planner, an account person, or just someone who appreciates intelligence and wit, this book captures it beautifully.

No advertising person’s collection should be without it.

Well-written and red gets my very highest recommendation. Buy it now. You’ll be glad you did.