MISSION: Simplify the copy for Dead Drift Social and avoid sounding just like everyone else’s technological jibber jabber.
INSIGHT: Position the company as high-touch and a one-stop shop for all your digital and social production needs. Keep it simple and let the images sink and lean into the term dead drift, with is a fly-fishing technique.
NOTE: This project began with a brand positioning mantra which lead to the positioning line, “WE KNOW HTE CURRENT”. From there, the line and the tone were esatabished and we applied it to rewriting the website. A great client and highly recommended for for media and content creation.