The first ad I ever wrote that got into The One Show. Art directed by Michael Pitzer. We were pretty stoked.
Nobody who listened to music on FM radio thought much about AM Talk Radio. FM had a huge audience comparatively speaking. My partner Richard Kile and I had an interesting thought. What if we created an AM Talk Radio outdoor campaign that looked like rock music advertising but touted the knowledge and intelligence one could access via talk, as opposed to simply listening to music. The result? A big fat spike in listeners. Turns out FM listeners were not only intrigued but actually stayed for a while. Unfortunately, the spike was short lived. We hypothesized that the ads for hemorrhoid creams and burial services sent the rock audience running back to the other side of the dial. Other executions included "Alternative band seeks fans." and "Virgin Territory for Deadheads". TV spot was directed by CB Harding, c. 1992. Art Direction by Richard Kile. Creative Direction by Dan Mountain. Budget was super low.
This was my first outdoor board. The client was a hip clothing store in Westwood called "Politix". We convinced the client to let us recreate famous political moments with the poliiticians dressed in Politix clothing. Radio featured Nixon and Reagan voice impersonators. Print featured the infamous "Dewey defeats Truman" newspaper gaff. Barry Jackson was the illustrator. Todd McVey was the AD.
Jiffy Lube had a conundrum on its hands in the Los Angeles market. Customer counts were so strong that their nationally advertised "20-minute oil change" was taking closer to 25 minutes during peak hours. And it was only likely to get worse before it got better. My AD partner Patrick Aroff and I had an idea. We reframe the time it took by touting free coffee and donuts as the waiting period. The client thought it was a pretty tasty little solution, assuming you can call Jiffy Lube coffee tasty.
HEADLINE: UNTIL RECENTLY, THERE WAS A LAW AGAINST DOING 150 IN A CHRYSLER. IT WAS PHYSICS.
The Chrysler Crossfire was the first Chrysler capable of reaching speeds of 150 mph straight from the showroom floor. This ad practically wrote itself. I had to meet with a lawyer at Chrysler to keep this it from getting killed. Apologies for the crappy resolution. The ad looked a lot better in person.
Art Direction by Gary Wise. Laura Sweet co-creative directed.
Working with Dan Gurney and his All American Racers on behalf of Toyota's Formula Atlantic effort was a dream come true. The classic portrait and race car shot are from Jesse Alexander's archives. Art Direction by Walt Harris, who like Dan Gurney, is no longer with us. RIP gents.
How do you inform people that you're a bank with real scruples without sucker-punching the rest of the financial industry? Ask Frost bank. Art direction by Michael Anderson.
HEADLINE: TWELVE FLUID OUNCES OF TOW TRUCK REPELLENT.
Gumout is the perfect product for extending the life of a tired engine, leaving car lovers more money for fancy paint jobs and lowered suspensions. This ad appeared in Lowrider magazine, hence the use of a customized Impala. I wrote the headline and David Crawford provided the art direction.
This is a direct mail piece that I conceived while at gyro: for the Rocky Mountain Children's Law Center, an advocacy group in Colorado. Their mission was to protect innocent children from being abused, neglected or otherwise falling through the cracks of Colorado's foster care system. We chose the innocent look of a children's book to illustrate an all-too-common problem. Art Direction by Larry Leung.
This is an excerpt from a direct mail piece that I conceived and wrote for a the Rocky Mountain Children's Law Center, an advocacy group in Colorado. Their mission was to protect innocent children from being abused, neglected or falling between the cracks the foster care system. We chose an innocent looking illustration style and the tone of a children's story to illustrate an all-too-common problem. Art Direction by Larry Leung.
SOUTH AUSTIN SPEED SHOP
I conceived this poster for the Grand Opening of South Austin Speed Shop with Ryan Rhodes, a young designer at mc-j . He screen-printed the silver metallic typography on car upholstery and the "frame" was machine stitched by Sean Johnstun, aka Fat Lucky, the rod shop's resident upholstery guru. This was the first design piece mc-j ever got into CA Design Annual. It was the first of many to follow.
It wasn't Frost's style to hand out free appliances to attract new customers. To quote my copy, they believed there were bigger reasons for switching banks that better toast. A great client.